Long enough to know what works, what doesn’t, and why most of the industry has it backwards.
We started doing paid media in 2013, back when “managing ads” meant logging in once a week and adjusting bids by hand. We’ve watched the industry evolve through every major shift since. The rise of Smart Bidding. The death of the third-party cookie. GA4. iOS 14. The consent banner era. The AI campaign explosion.
What hasn’t changed is what most agencies still get wrong.
They treat paid media as one item on a service menu next to SEO, social, web design, email, and whatever else the client will pay for. They staff with generalists. They run cookie-cutter playbooks. They report platform-reported ROAS and call it strategy.
Sprinter exists because we stopped being willing to operate that way.
We’ve managed over $36 million in annual ad spend across ecommerce, lead generation, and B2B. Every dollar of it ran through someone who has spent years inside the platform. Not an account manager juggling fifty clients. Not a junior fresh out of a six-week bootcamp.
We keep the team small on purpose. Fewer clients means deeper accounts, sharper insights, and the kind of attention you can feel in your numbers. It also means we say no a lot. To clients we can’t move the needle for. To services we don’t believe in. To opportunities that would dilute what we’re already good at.
If that sounds restrictive, it is. It’s also why our clients stay.
The platforms are incentivized to take credit. Real measurement starts where their reporting ends.
Less time on pitch decks, more time in your accounts.
Ours is built to make the next decision obvious. There’s a difference, and it shows up in your numbers.
Productized agencies hide juniors behind dashboards and process docs. We don’t.